About cookies

1 Cookies usage policy

This policy is located and made publicly available by posting it to the www.gorenje.ch. The company grants itself the right to change or adopt the Cookies Usage Policy anytime without prior consult or notifications to the individual. However, as the Cookies Usage Policy changes, the user will be prompted again to provide consent on the Cookies Usage Policy.

2 What are cookies?

For almost any modern website to work properly, it needs to collect certain basic information on its users. To do this a site will create cookies – small text files that are stored to the user’s computer. These cookies are designed to allow a website to recognize its users on subsequent visits, or to authorize other designated websites to recognize these users for a particular purpose.

Cookies do a lot of different jobs which make your experience of the internet much smoother and more interactive. For instance, they can be used to remember your preferences on sites you visit often, to remember your ID and the contents of your shopping basket, and so help you navigate between pages more efficiently. They also help ensure that the advertisements that you see online are more relevant to you and your interests. Some data collected is designed to detect browsing patterns and approximate geographical location to improve users experience.

3 How do we use cookies on our website?

There are different types of cookies a web site uses.

  1. In the first category we include the necessary cookies – these cookies are present to make a website useful by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies. This set of cookies we can only read. They can remember if you have already agreed (or refused) the website cookie policy.

    There are some cookies that we include in order for certain web pages to function. For this reason they do not need your consent. In particular authentication cookies and technical cookies required by certain IT systems.

    Authentication cookies are stored when you login into the site using our authentication server. When you do this, you accept the associated privacy policy.

  2. The second category are co called statistics cookies which are used to provide us the information how visitors interact with website. This type of cookies is collected anonymously. We use these cookies only purely on internal research on how we can improve the service we provide to our website users. These cookies simply assess on how you interact with our website as an anonymous user (the gathered data does not reveal your personability). The data gathered from anonymous cookies is not shared with any third parties or used for any alternative purpose. The anonymized data can be shared with contractors working on communication projects under contractual agreement.

  3. The third group of cookies are the marketing cookies and are used to track visitors across the websites. The intention of these cookies is to display adds that are relevant and engaging the individual user and are thereby more valuable for publishers and third-party advertisers. 

  4. The last group are the unclassified cookies, which are the cookies in the process of classifying, together with the providers of individual cookies.
All of the cookies we use are defined and described from the table below.

3.1 Essential cookies

Name Service Purpose Duration Type
ASP.NET_SessionId Microsoft .NET General purpose platform session cookie, used by sites written with Microsoft .NET based technologies. Usually used to maintain an anonymised user session by the server. Session own
ROUTEID.0e9f56dedc1c6a43ee0c263a6d1b336b Microsoft .NET Server cookies that determines which server content is served. Session own
didomi_token Didomi Saves cookie preferances 1 year 3rd party
euconsent Didomi Saves cookie preferances 1 year 3rd party

3.2. Analytical cookies

Name Service Purpose Duration Type
_ga Google Analytics This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports. By default it is set to expire after 2 years, although this is customisable by website owners._ga 730 3rd party
_gat_UA- Google Analytics This is a pattern type cookie set by Google Analytics, where the pattern element on the name contains the unique identity number of the account or website it relates to. It appears to be a variation of the _gat cookie which is used to limit the amount of data recorded by Google on high traffic volume websites. Session 3rd party
_gcl_au Google Analytics Google conversion tracking cookie 90 3rd party
_gid Google Analytics This cookie name is associated with Google Universal Analytics. It is uded to store and update a unique value for each page visited._gid 1 3rd party

3.3. Marketing cookies

Name Service Purpose Duration Type
_fbp Facebook Used by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers 90 3rd party
fr Facebook This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites. This is used to serve targeted advertising to its users when logged into its services. In 2014 it also started serving up behaviourally targeted advertising on other websites, similar to most dedicated online marketing companies. Session 3rd party
IDE Doubleclick (Google) This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange 390 3rd party
test_cookie Doubleclick (Google) This domain is owned by Doubleclick (Google). The main business activity is: Doubleclick is Googles real time bidding advertising exchange Session 3rd party
VISITOR_INFO1_LIVE YouTube This cookie is used as a unique identifier to track viewing of videos 180 3rd party
YSC YouTube YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites. Session 3rd party

4 Third party cookies

Some of our sites might display content from external providers (e.g. YouTube, Facebook, Twitter). To view this Third-Party Content, you must first have to accept their specific terms and conditions. This also includes their Cookie Policy, which we have no control over.

In order to gain data related to the website traffic (i.e. number of visitors, the pages they visit, the length of time they spent on the site) we use Google Analytics services. We may also use other third-party cookies to help us with market research, improving website functionalities and provide support assistance on the site. You are free to adjust your browser settings to block the use of third parties’ cookies. This may have an effect on the functionality of the site or parts thereof. For more information on the applicable policies for the use of third parties’ cookies, please visit:

5 Other analytics tools used

There are no other analytics tools used or implemented to provide additional tracking or data gathering.

6 Remarketing

We are using the cookies provided by visiting our website for Google Ads remarketing service.

7 Other tracing technologies

No other tracking services are used.

8 How to control cookies

If you would like to change how a browser uses cookies, including blocking or deleting cookies from any websites, you can do so by changing the browser settings.

To control cookies, most browsers allow you to either accept or reject all cookies, only accept certain types of cookies, or prompt you every time a site wishes to save a cookie. It is also easy to delete cookies that are already saved on your device by a browser. The process of controlling and deleting cookies vary depending on which browser you use. To find out how to do so with a particular browser, you can use the browsers Help function or you can visit the www.aboutcookies.org, which explains, step-by-step how to control and delete cookies in most browsers.
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