Thursday, 18th February 2010

Gorenje’s white wonders: Ora-ϊto collection moves out of the black

Gorenje’s white wonders: Ora-ϊto collection moves out of the black

With the launch of its Ora-Ϊto minimalist collection of black kitchen appliances two years ago, Gorenje sealed its reputation as a bold and genuinely innovative brand of quality.

Now the Slovenian manufacturer is predicting that its stunning new Ora-Ϊto White Collection will exceed and possibly surpass the success of its black range.

Dedicated to developing technologically advanced solutions that improve with each generation of appliances, Gorenje’s constant objective is to produce a balanced marriage of the innovative and the easy to use. The stunning Ora-Ϊto White Collection of appliances, aptly hailed as the new classic for tomorrow’s kitchen, are a perfect example of this magical blend with their almost ‘other world’ appearance.

The collection comprises of a freestanding fridge freezer, a multifunction built-in oven with electronic controls, a glass ceramic induction hob, a ceramic gas hob, an elegant chimney hood and decorative panels for the dishwasher, and microwave oven that round up the harmonious design of the entire collection. However, the bare facts don’t come close to telling the story!

These are quality appliances that ooze class and distinction. They are distinctive for the harmonious appearance of their front panels, which are covered completely in white glass, and for their handles made of brushed aluminium in stainless steel colours.

Technically the products are also top class, ranking in the highest ‘A’ energy classes and featuring all modern user functions. The freestanding fridge freezer offers an ‘A+’ energy rating and uses up to 20% less energy than previous models.

Gorenje’s clever multifunction built-in oven is easily controlled via a touch screen hidden away in the white glass panel above the oven door. This allows easy control of all the many oven functions.
 Equally impressive is the sensor control induction hob, which enables excellent control of the cooking process, including simple and highly accurate temperature settings.

The Ora-Ϊto cooker hood is an exquisite combination of beauty and power and very space-like and futuristic in its design. It is operated by hidden sensor controls, while halogen lighting gives perfect illumination where it is most needed. The hood also features a class leading extraction rate of 850m3/h.

Ruth Ferguson, Marketing Manager, Gorenje UK, says: “The Ora-Ϊto White Collection constitutes a very special group of appliances indeed, which perfectly sum up the Gorenje philosophy. We are always looking to take that next forward step and stand out from our competitors without in any way flattering to deceive."

“Our products are genuinely distinctive, design-led and innovative and we are constantly investing in new and exciting designs that offer a wholly different slant to the discerning consumer who tires of the ‘me too’, machine-like mentality of other manufacturers. It’s about daring to be bold, and our Ora-Ϊto collection really does push the envelope. "

"And with a free 5-year parts and labour guarantee brings complete customer peace of mind! ”

Key features of the BO 87ORA-W Ora-Ϊto built-in multi-function oven:

  • Designed by the French designer, Ora-Ϊto
  • ‘A’ energy class
  • Free 5-year parts and labour gurantee for added-value and peace of mind
  • HomeMADE oven modelled on traditional wood-fired bread oven with vaulted internal cavity
  • DirecTOUCH electronic controls via touch screen hidden in the white glass panel
  • 60 litre super size cavity
  • Telescopic oven guides on three levels
  • Super-size baking area with extended width
  • Drop down variable grill for easy cleaning
  • Dynamic cooling system plus ultra cool door
  • AquaClean for environmentally-friendly cleaning
  • Dimensions H x W x D: 595 x 597 x 565 mm

For further information, a brochure or your nearest stockist of Gorenje’s Ora-Ϊto White Collection of kitchen appliances, please call Gorenje on 0208 247 3980.

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