9 rules of washing to live by


1. Sort properly. Both by temperature (the clothing should be washed at the temperature stated on the care label) and by colour (dark, light and multi-coloured clothing should be washed separately).

2. Minimise the wash pile.
Why pack clothes into the machine if you can clean them in an instant. For example: Remove lose-sitting dirt with a clothing brush, wash mud and earth off waterproof material with a damp cloth and air wool and other delicate clothing on the clothesline.

3. Turn inside out, empty and close. Fleece, knits, velour and jeans should always be washed inside out. Always empty pockets. And, always zip zippers and fasten Velcro.

4. Wash at low temperatures. Colours at 40° C and whites at 60° C. When you wash at the lowest possible temperature, you save electricity.

5. Choose ec detergents. Avoid fabric softeners and detergents with perfume, added colour and optical brighteners. The clothing will still be clean without these substances that damage the environment.

When you choose ec detergents and eliminate fabric softeners and chlorine, you are reducing the discharge of substances into the water that are toxic to animals and plants. All the detergents and fabric softener you use ends up in nature.

6. Correct dosage.
The hardness of the water should determine the proper dosage. Ask your local waterworks or municipal authorities. Clothing does not get cleaner because you are generous with detergent and fabric softener. Just the opposite – you pollute the environment and increase the risk of allergies in the family because the soap remains on the clothing. So check the detergent’s packaging. You’ll see how much detergent is needed to clean a specified amount of clothing.

7. Fill up and skip the pre-wash. You’ll save water. This is necessary since we have a large consumption of water in the greater part of Europe. The more water we use, the less there is in nature (streams and wetlands). We use approximately one hundred litres of water per person per year. The water we release into the sewers has to go through a water cleaning system before it can be used again. Wasting water is also a waste of energy.

8. Avoid chlorine. If you want to bleach clothes, then choose products with natrium percarbonate instead of chlorine.

9. Prevent heat damage. It is easy to iron a hole in delicate fabric if your iron is too hot. So don’t do it. Look at the clothing’s care label before you iron. Even if there are beads or embossed designs on the garment, you can still iron it – but protect the embellishments by ironing on the inside of the garment.

A washer with a gentle heart: Gorenje SensoCare generation of washing machines

SensoCare technology makes sure every type of fabric is washed in the best possible way. It always delivers the optimum combination of temperature and amount of water, time, and spinning speed. If, however, your clothes need a very special care, the cotton and synthetic fibre programmes can be tweaked with extra modes and functions.

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