Tuesday, 1st April 2014

Gorenje launches campaign of Discovery

Gorenje launches campaign of Discovery

We’re delighted to launch a dynamic marketing campaign which calls both trade and consumers to “Discover Gorenje”.

After our work in many key European markets, we are now investing in a large-scale campaign to encourage the UK market to “Discover” our range of innovative appliances.

Gorenje UK is working with KBB specialist integrated marketing agency One Marketing to create the Discover campaign, which will focus on different themes each quarter including: design, simplicity, innovation and reliability.

The Discover campaign has been kicked-off with the launch of the new Colour Edition collection of appliances and a corresponding competition, providing social media followers with the chance to win a bright red washing machine.

Stuart Benson, national sales manager at Gorenje UK says: “Gorenje is the best kept secret in UK appliances. Our products are design-focussed, offer exceptionally high build quality and are competitively priced and we are keen to spread the word about all that Gorenje has to offer!

We are thrilled to be raising the profile of Gorenje in the UK and are looking forward to an exciting year ahead for the company.”

For more information Gorenje please visit www.gorenje.co.uk or contact the team on 020 8247 39 80.