The new international event LivingKitchen is a trade fair focusing on all aspects of kitchens, offering both trade visitors and the general public an opportunity to experience the home interiors of the future. It promises maximum appeal for specialists and experts, amateur chefs, gourmets, and technology and design buffs. Gorenje's exhibition area No. C 020 in Hall 5.2, extending over 350 square meters, will present a selection of novelties and innovations, with spotlight on the premiere of the Gorenje⁺ brand of exclusive built-in appliances which include the oven with the unique iChef⁺ module bringing about a global revolution.

Franjo Bobinac, Gorenje president and CEO: "Development of new products is one of the engines of Gorenje's business growth. The results of the most recent development activities will be premiered at the Cologne fair, one of the three most important trade fair destinations in our industry, along with Milan and Berlin. We are particularly proud to unveil for our business partners and the general public our new Gorenje⁺ brand introduced especially for distribution through kitchen studios. The extended portfolio of brands and innovative products will further boost sales of our in-house branded products."

In particular, the Gorenje's display will be focused on showcasing the wide and varied range of premium built-in appliances. This will include the unveiling of Gorenje^+, exclusive built-in appliances available through kitchen specialists and intended for the most demanding customers. Partnership with select kitchen specialists rests on Gorenje Group's solid distribution network present in 70 countries on all continents of the globe.

Gorenje⁺ exclusive appliances are based on a comprehensive concept of user experience and design, combining a wide range of superior cooking and refrigeration appliances, and dishwashers. They boast numerous technologically advanced features, even global innovations. Gorenje+ is the first to offer ovens with unique electronic programming module iChef⁺ with a large colour TFT display that allows selecting the functions simply by sliding your finger across the screen. This is a revolution that employs the most powerful computer control system for an oven to date to allow excellent cooking results, and is also patent-protected. Controlling your oven becomes pure pleasure ringing a familiar bell of the most exciting experiences offered by consumer electronics products.

In addition to the presentation of Gorenje novelties and the premiere of Gorenje⁺, a part of the exhibition area will feature the Atag brand, a leading Western European design brand which has been a part of the international Gorenje Group since 2008.

By taking part in LivingKitchen, the new international biannual kitchen event, Gorenje remains faithfully dedicated to its vision of a design-minded household appliance manufacturer whose innovative and technologically advanced solutions dictate new trends.

GORENJE. Effectively combining smart technology, excellent design, care for the environment and great value into every one of Gorenje appliances for over 60 years, Gorenje is constantly raising the bar of quality standards and consumer expectations for Europe’s leading domestic appliance manufacturers. Gorenje's quality and reputation are witnessed by numerous prestigious international awards including the Red Dot Design Award, Plus X AwardTM, Grüner Stecker prize, Get Connected Product of the Year Award, Product Innovation Award, Trusted Brand, Superbrands, Icograda Excellence Design Award, ICSID Excellence Design Award, Innovation of the year, to name but a few.

IMM showcases the home interiors of the future. It features a concentrated presentation of the entire spectrum of products and services of the international furniture and interior design sector. Major suppliers from Germany, the rest of Europe, and all over the world will present their latest products. IMM Cologne is the central meeting place for suppliers and decision-makers from the world's major markets, with 100,000 visitors and 1,053 exhibitors in 2010.

LivingKitchen, the new international biannual kitchen event - parallel to the IMM Cologne - is a trade fair focusing on all aspects of kitchens, offering both trade visitors and the general public an opportunity to experience the home interiors of the future.