Monday, 17th January 2011

Gorenje Retro Collection in New Colours

Gorenje Retro Collection in New Colours

Chic, Vintage and Funky. Pleasing every taste.

The Old Timer fridge freezers from Gorenje, already popular for a decade, are now endowed with a revamped appearance and a new colour palette. And to fully fit into the most recent trends, they also have a new, stylish name: the Gorenje Retro Collection.

Gorenje upgraded the form of the past with the technology of the future, and added a touch of trendy boldness in an exciting array of new colours championed by the fashion pundits. We believe that contemporary consumers desire more individualism and daring, lively and invigorating colours in their homes. Thus came to life the new retro collection of the economical, and environment-friendly cool beauties in the colours of the rainbow, available in three different and differently charming styles: Chic, Vintage, and Funky. Which is the one for you?

Each of the styles features select colours and various combinations of the refrigerator and freezer compartment. These appliances address the customers with a refined taste who dare to introduce their own lifestyle into the kitchen. The new collection was designed at Gorenje to celebrate the anniversary of launching the first Old Timer fridge freezer a decade ago; the refrigerator proved a real sales hit. Topping the list by popularity was the cult single door retro refrigerator with a special low-temperature compartment, while Bordeaux red and beige have been the most charming colours to date. A few years ago, the refrigerator design was freshened up by a new handle; reacting to the huge popularity among the customers, Gorenje now decided to expand the colour palette.           

"Now, the colour palette is much richer and the colours are more attractive, ranging from the refreshing Lime Green and Juicy Orange, to the dazzling Dark Chocolate and charming Bordeaux Red. The wider range of colours addresses a greater group of potential buyers who have thus far looked in vain for the right colour of their popular fridge model. The collection hallmark remains the rounded retro design while the appearance of the handles has been upgraded. The Funky models will also offer handles in the colour of the housing, while others will feature the timeless chrome version handles" said Tomi Krašovec of the Gorenje Design Studio team upon the launch of the new collection of Gorenje's cult retro fridges.

Chic, Vintage, and Funky. Pleasing every taste

Gorenje Retro Chic collection will appeal above all to those that appreciate modern classics, minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony. Gorenje's retro beauties in charming hues of Bordeaux, Silver, and Black will surely appeal to them. Simple elegance where nothing is redundant.

The sober tones of the Gorenje Retro Vintage collection will intrigue the nostalgic romantics who love natural colours. The collection will arouse the attention of those who indulge in the pleasures classic arts and love new images with a seasoned character. For them, the fridge-freezers are available in prestigious colours of Dark Chocolate, Royal Coffee, and Champagne. Only the best will do.

Gorenje Retro Funky collection was created for the playful eternal optimists and curious travellers who just love to be free; the adrenaline lovers for whom sky is the limit. Retro fridges in modern, lively, and alluringly lusty hues: Lime Green, Raspberry Pink, and Juicy Orange. For all who dream in colours.

New Image of Perfection

The perfect appearance houses state-of-the-art technology, user-friendly solutions, and economic operation. Both the cult single-door refrigerators and the two-door combined fridge freezers with freezing compartment below the refrigerator now belong to the economic A+ energy class, while the two-door (Top Mount) models with the freezer above are boast the A++ class rating. Apart from excellent thermal insulation, all models also feature improved door sealing, as well as state-of-the-art cooling system components and refrigeration electronics, all of which are designed to minimise energy consumption.

The modern fridge freezers of the Gorenje retro collection can be electronically controlled via LED screen. In addition to the basic functionality, these models also offer the FastFreeze function for intensive freezing and the SuperCool function for cooling fresh food after a major shopping trip. A special signal LED and a sound alarm will warn you if the temperature inside the appliance rises too high.

The versatile interior and innovative convenient solutions enable optimum use of the storage volume in the new generation Gorenje refrigerators, and numerous the new functions preserve and lock in the quality, colour, and aroma of the food. A special fan-propelled air circulation system featured in the refrigerator compartment of the RK 62358 models directs cool air into the Cool’n’Fresh compartment to constantly maintain a temperature of around 0°C, thus providing optimum conditions for storing fresh food which will remain fresh for much longer.

Sliver-based antibacterial protection of refrigerator interior walls prevents development of harmful microorganisms, contributing to even longer and safer storage of your food. With the new generation fridges, you will always be ready for a surprise visit as a special bottle rack stores bottles in such way that they do not take up the space for other food in the refrigerator. The rack optimizes the use of storage space, while its slight inclination enables safe storage even for the bottles that have already been opened – making you an excellent host.

From Plain Cold to Just Cool

Meet Gorenje Retro, a new collection of fridge freezers that will thrill you with the elegant, romantic, or daring colour palette. What you choose is superior technology with a brand new image and a charming touch of nostalgia. The rounded convex design is the hallmark of the entire collection of perfectly designed, economical, and environment-friendly state-of-the-art appliances whose new colours will blend perfectly with your expectations of distinctiveness. Different and in tune with your lifestyle. Be elegant, romantic, playful, or daring. Treat yourself to more. Dare to go further. Pick your style and be – Chic, Vintage or Funky.

Gorenje Retro Chic

Gorenje Retro Chic collection will appeal above all to those who appreciate modern classics, minimalism with select pieces of elegant furniture; the resolute visionaries who contend that "less is more" and seek perfect harmony. Gorenje's retro beauties in charming hues of Bordeaux, Silver, and Black will surely appeal to them. Simple elegance where nothing is redundant.

Gorenje Retro Vintage

The sober tones of the Gorenje Retro Vintage collection will intrigue the nostalgic romantics who love natural colours. The collection will arouse the attention of those who indulge in the pleasures classic arts and appreciate new images with a seasoned character. For them, the fridge-freezers are available in prestigious colours of Dark Chocolate, Royal Coffee, and Champagne. Only the best will do.

Gorenje Retro Funky

Gorenje Retro Funky collection was created for the playful eternal optimists and curious travellers who just love to be free; the adrenaline lovers for whom sky is the limit. Retro fridges in modern, lively, and alluringly lusty hues: Lime Green, Raspberry Pink, and Juicy Orange. For all who dream in colours.

Gorenje Retro Collection with a lush array of colours invites all who have thus far looked in vain for the right colour of their favourite fridge model. Presenting the retro cool refrigeratorsChic, Vintage and Funky. Which is the one for you?

Gorenje

Effectively combining smart technology, excellent design, care for the environment and great value into every one of Gorenje appliances for over 60 years, Gorenje is constantly raising the bar of quality standards and consumer expectations for Europe’s leading domestic appliance manufacturers. Gorenje's quality and reputation are witnessed by numerous prestigious international awards including the Red Dot Design Award, Plus X AwardTM, Grüner Stecker prize, Get Connected Product of the Year Award, Product Innovation Award, Trusted Brand, Superbrands, Icograda Excellence Design Award, ICSID Excellence Design Award, Innovation of the year, to name but a few.

Choose your RETRO style

Kindly invited to Gorenje’s web pressroom.