Monday, 7th September 2009

Chic, Vintage or Funky. Pleasing every taste.

Chic, Vintage or Funky. Pleasing every taste.

Gorenje Retro Collection in new colours premiered at IFA

The Old Timer fridge freezers from Gorenje, already popular for a decade, are now endowed with a revamped appearance and a new colour palette. And to fully fit into the most recent trends, they also have a new, stylish name: the Gorenje Retro Collection. Gorenje upgraded the form of the past with the technology of the future, and added a touch of trendy boldness in an exciting array of new colours championed by the fashion pundits.

We believe that contemporary consumers desire more individualism and daring, lively and invigorating colours in their homes. Thus came to life the new retro collection of the economical, and environment-friendly cool beauties in the colours of the rainbow, available in three different and differently charming styles: Chic, Vintage, and Funky. Which is the one for you? Visitors of the IFA Fair, among them many prospective customers, were visibly impressed by all the fridges of this attractive collection.

Gorenje Retro Collection. Chic, Vintage ali Funky.

Each of the styles features select colours and various combinations of the refrigerator and freezer compartment. These appliances address the customers with a refined taste who dare to introduce their own lifestyle into the kitchen. The new collection was designed at Gorenje to celebrate the anniversary of launching the first Old Timer fridge freezer a decade ago; the refrigerator proved a real sales hit. Topping the list by popularity was the cult single door retro refrigerator with a special low-temperature compartment, while Bordeaux red and beige have been the most charming colours to date. A few years ago, the refrigerator design was freshened up by a new handle; reacting to the huge popularity among the customers, Gorenje now decided to expand the colour palette.

New Image of Perfection and Energy Efficiency A++

The perfect appearance houses state-of-the-art technology, user-friendly solutions, and economic operation. The cult retro refrigerators now belong to the economic A+ and A++ energy classes rating. Apart from excellent thermal insulation, all models also feature improved door sealing, as well as state-of-the-art cooling system components and refrigeration electronics, all of which are designed to minimise energy consumption.

The modern fridge freezers of the Gorenje retro collection can be electronically controlled via LED screen. In addition to the basic functionality, these models also offer the FastFreeze function for intensive freezing and the SuperCool function for cooling fresh food after a major shopping trip. A special signal LED and a sound alarm will warn you if the temperature inside the appliance rises too high.

The versatile interior and innovative convenient solutions enable optimum use of the storage volume in the new generation Gorenje refrigerators, and numerous the new functions preserve and lock in the quality, colour, and aroma of the food.