Following a notable appearance at the international fair HOME APPLIANCES @ IFA 2008, Gorenje will challenge the global streams of innovative design at this Berlin-based fair again this year as it exhibits from September 4th to 9th 2009 its select novelties and accomplishments of the recent years.

Last year, the new generation of built-in cooking appliances, the trendy Gorenje Ora-Ïto White Collection, and the innovatively designed Gorenje "Made for iPod" refrigerator all saw their debuts at the Berlin fair. The later seemed to attract the most attention; for this appliance, Gorenje signed a licensing agreement with Apple to obtain the right to use their technology in Gorenje appliances.

Franjo Bobinac, Gorenje President and CEO, commented upon the conclusion of the HOME APPLIANCES@IFA 2008 fair: "Overwhelming number of merchants, business partners, and customers who visited Gorenje's exhibition area at the IFA fair, along with great interest of the media, point out that Gorenje products are an excellent example of a marriage between technological innovation and sublime design. Following the decline of white goods fairs, the Berlin fair will give our industry the much needed impulse for a stronger drive and further development."

In a highly mature industry where supply exceeds demand, it is important to be different than others – particularly in the time of crisis. "It would be very short-sighted to give up superior design which is, in addition to technological perfection and innovation, the heart of our vision and our competitive advantage." Therefore, the company is teaming up with another exciting designer, an icon of the industry. The name is still a secret; the designer line, still concealed by a veil of anticipation, will see its debut - among other novelties from Gorenje - at the international fair IFA in Berlin.