Sunday, 29th June 2008, United Kingdom

Timeless Design from Gorenje

Timeless Design from Gorenje

Gorenje has been producing domestic appliances for over 50 years and has become synonymous with great in house design.  Longstanding collaborations with premier designers have further endorsed Gorenje’s commitment to producing enduring appliances. The aesthetics, however, do not come at the expense of reliability as build quality has always matched the luxury of design, underlined by the generous parts and labour guarantee which comes with the products; up to 5 years on a number of models. So, as customers look towards improving their homes rather than selling them, investing in stylish and well built appliances with timeless looks becomes essential.

The name Pininfarina is synonymous with classic design and the new range of appliances creat in collaboration with Gorenje is no exception. In Paulo Pininfarina’s own words: “Black presents an element of distinction, luxury and elegance. In our black collection of household appliances, the sombreness of black is balanced by the brightness of electronic displays and the result is a very cool mix.”

The Pininfarina Black collection comprises fridge freezer, built-in oven, cooker hood, a series of glass ceramic hobs, and to ensure a uniform stylish look to the whole kitchen, special décor panels to hide the dishwasher and microwave oven.Each appliance combines black anodized aluminium with black glass and a touch screen operation.Aesthetic is key to this collection, with even the appliance interiors continuing to set new standards, for example, the refrigerator shelves are made from smoked tempered glass.

Ora-ïto caused a stir when he launched his guerrilla collection of ‘virtual’ designer products. Based on real brands, each product in his portfolio was created as if they really existed.Soon his portfolio of fake products catapulted him to critical acclaim leading to collaborations with the very companies he aped.The Gorenje Ora-ïto collection is based on simple elegance; it does not say too much just what matters.The range uses black glass panels with silver handles and is the prefect choice for the customer who seeks timeless design. It is versatile enough to look at home in a minimal monochrome kitchen or to compliment colourful kitchen furniture. The collection includes ovens, hobs, hoods, fridge freezers and décor panels for microwaves and dishwashers.

The Swarovski fridge freezer very much caters for the customer who is looking to add a little sparkle to their kitchen. The rise in popularity of home entertaining is continuing and investing in a statement piece for the kitchen which brings a head turning touch of catwalk glamour to the home is very of the moment. The excellent build quality means that your Gorenje Swarovski fridge freezer is an investment as well as a talking point for friends and family. The door features 7,000 hand embedded Swarovski crystals and like all of the premium appliances features a sleek touch control system which operates the settings of the appliance.

 Stockist: http://www.gorenje.co.uk/ or 020 8247 3980

Notes to editors

Gorenje – Home of Design & Technology

Through its inspirational, technically advanced and stylish appliance ranges, Gorenje has received many accolades including the prestigious Red Dot design award.  An extraordinarily talented in-house design team ensures that each Gorenje product breaks new boundaries, whilst collaborations with the likes of Pininfarina and Ora-Ito add further authority to the company’s design credentials.In short, Gorenje’s ambition is to be the world’s most innovative producer of domestic appliances.

Gorenje is Green

Gorenje is widely recognised as one of Europe’s leading environmentally aware companies.It is at the forefront of developing manufacturing processes which have the lowest possible impact on the environment throughout the whole life of the appliance.Most Gorenje appliances are A or A+ rated and where relevant have exceptional water efficiency performance.Alongside the collaborations with Zed Factory at Eco build 2008, Gorenje also supports initiatives from Waterwise and Greenpeace.

Gorenje - Quality Guaranteed

Gorenje offers an unparalleled free 5 year parts and labour guarantee on many of its appliances.This exceptional after sales support demonstrates its confidence in both the quality and technology of its products.The remaining products are covered by a fully extendable 2 year parts and labour guarantee.

Gorenje – Expertise and Experience

Gorenje has been designing cutting edge domestic appliances for over 50 years and is one of the top appliance manufacturers in Europe today.It is very highly regarded in its home country of Slovenia and its main manufacturing plant is still based very close to the village of Gorenje.Today Gorenje employs over 11,500 people and sells in excess of 4 million units every year across 70 countries.Gorenje has been present in the UK since 2002 and launched in Ireland in 2004.Gorenje appliances are sold through 1,000 outlets in the UK.

For further press information, imagery or product testing requests for all Gorenje appliances, please contact:

Gaving Gomes or Rachel Godman-Morris at Grylls+Reade
Tel: 020 7566 5650
E-mail: gavin@gryllsandreade.com